Welcome to True To It Media.

How can I help grow your business?

From hunting and fishing to marine life, I understand your business and know how to propel your brand into the outdoor industry spotlight using various digital marketing strategies.

Business Consulting

Social Media Advertising

Paid Media

Product Photography

Execute a complete digital marketing strategy to propel your business

Open up your customer pipeline with a comprehensive digital marketing strategy that’s designed to grow your business. Reel in your potential customer base with a plan that's fine-tuned for growth. Gain visibility, reach more customers, and maximize your sales.

Attract customers where they hang out

Reach thousands of the right people - for a fraction of the cost. Pin-point your target audience, gain brand awareness, and turn strangers into repeat customers.

Capitalize on everyone's online presence

Broaden your reach with strategic, scalable advertising across multiple platforms. Get your brand in front of consumers where they conduct their product research and scoop them up before your competitors do.

Create content that tells (and sells) your story

Represent your unique brand story with custom content. Deliver to your audience content that not only looks good, but sets your brand apart from the rest and, most importantly, turns viewers into customers.

brands grown

From the very first month, [Jacob] was able to optimize our ads & campaigns to get us to our targeted ROI & has been able to increase sales month over month since then.

Hear more from my clients

Ryan Edwards

October 8, 2024

Jacob changed the direction of our online business, Stand Up Fishing! If you have a product online, highly recommend working with Jacob!

Grace Stoker

June 18, 2024

Jacob is a phenomenal digital partner - he’s not only an expert in the media space but a joy to work with as well. He takes a holistic approach to media planning, ensuring a brand’s digital marketing strategy makes sense + yields growth within the business whole. Couldn’t recommend working with him more!

Steve Fill

June 7, 2024

My only complaint is that I didn’t meet Jacob sooner. He is a true master of his craft. I tried 5 different agencies before being referred to Jacob and his team and I am not leaving. Not only do you get his SMM services but he also functions as a CPA and brand growth consultant as well. Those added services have huge value beyond paid ads and will help you scale in a smart, efficient way. Look no further.

Rachel Dana

May 19, 2024

Jacob is wonderful to work with! So knowledgeable and up to date on what’s going on in the digital marketing world and works with your exact needs. I love how attentive he is and gives guidance that’s tailored to each business.

Frank Abruzzino

August 2, 2023

We’ve had an amazing experience with Jacob and True To It Media over the past 3 months. He’s done an amazing job creating and managing our social media ads with amazing ROI so far. He’s been thorough and on top of our ads the entire time making sure they’re performing not only above average, but extremely well. We couldn’t ask for a better company to work with and we’d highly recommend their services.

Jacob Zepf

March 31, 2023

I've worked with Jacob for exactly a year & it's been an overall great experience. From the very first month, he was able to optimize our ads & campaigns to get us to our targeted ROI & has been able to increase sales month over month since then. He knows exactly when to scale our budget to maximize profits & when to pull back & conserve for better results. Jacob is a clear communicator & always available when adjustments need to be made. Overall, I highly recommend True To It Media for any small business advertising!

Cortland Line Company

January 30, 2023

Bring on Jacob from True To It Media was one of Cortland's best moves in 2022 and continues today. Jacob is a great social media manager with a lot of knowledge of social media paid advertisements, engagement, and strategy. Jacob's communication is top-notch, along with his passion and drive for social media marketing is unmatched. Jacob has helped reach a customer base that Cortland was having trouble reaching beforehand. From Jacob's skill set to his professionalism, the team at Cortland highly recommends working with True to it Media.

South Florida Fishing Charters

December 15, 2022

Jacob is an excellent Photographer. He came and did a full photo shoot showcasing my fishing charter business. He is prompt professional and gets the job done. He offers great pricing and the content we were able to get in just a short day is worth much much more. I highly recommend True To It Media.

Roberto Sanchez-Hernandez

September 14, 2022

Always a pleasure to work with. Not only is Jacob extremely knowledgeable about Facebook ads, he is also very well versed on taking your business to the next level. You will get more than just management. You can’t go wrong working with Tru to it Media!

Bryan Chang

July 22, 2022

Jacob is a digital marketing expert who is always spearheading new strategies to help businesses grow, and most importantly he actually cares about your brand! He takes a holistic approach to marketing and makes strategic decisions as if he owned the company himself. He's an absolute pleasure to work with and is 110% the guy who will take your business to the next level.

Who's behind the curtain?

Hi, I’m Jacob Truitt, the founder of True To It Media.

As a seasoned digital marketing professional who specializes in growth strategies for small businesses in the outdoor industry, I stay true to you and your business in providing solutions for rapid growth, without compromising on values.

I started my business from a lifelong passion for the outdoors (hunting, fishing… you name it) and have been blessed with opportunities to work with budgets large and small to deliver results that propel the trajectory of my clients’ businesses.

My knowledge and experience allows me to provide brands with quality creative services they need in order to take off – and I don’t rest until I achieve optimal results.

With a background in the outdoor community, I know what works and what doesn’t when it comes to transformative digital marketing strategies.

I specialize in servicing outdoor industries and welcome small businesses who desire a path to grow.

I am a full-service marketer who offers:

Business Consulting
Social Media Advertising
Paid Media Buying
Product Photography

Learn more about my services, here.

True results

Business focus: hunting lodge
Before working with us: struggled to sell out and lacked exposure
After working with us: pre-booking four months in advance and receiving hundreds of qualified leads, with cost-per-lead (CPL) averaging under $5
Our approach: created targeted lead generation campaigns leveraging user-generated content (UGC) videos and small ad spend to max out booking capacity

Business focus: marine accessories
Before working with us: 4x return on ad spend (ROAS)
After working with us: averaged 9x-12x ROAS with YoY revenue growth of 28%
Our approach: restructured ad account and focused on new content to scale the business; used a flexible budget to maximize seasonal product sales injecting efficiency into the strategy

Business focus: hunting apparel
Before working with us: Meta ads at 20% of total media spend but hurting revenue; unable to scale
After working with us: YoY revenue increased 533% with only 12% more Meta ad spend; doubled total ad spend and achieved efficiency increase of 562%
Our approach: identified the main issue and reworked the attribution window to target high-quality leads who turned into consumers

Business focus: hunting accessories
Before working with us: less than $1k in sales in 12 months; average order value (AOV) was less than $30 and couldn’t figure out profit margin; 2x return on ad spend (ROAS)
After working with us: $85+ AOV with monthly sales of $35k+ and Meta ads achieving >6.5x ROAS
Our approach: created quality bundles and packages of higher quantities encouraging customers to buy multiple products together; leveraged user-generated content (UGC) videos to increase volume and efficiency

Business focus: fishing apparel
Before working with us: couldn’t move beyond $500k-$600k in annual sales with $0 net profit
After working with us: $800k+ in monthly revenue with $150k+ in net monthly profit
Our approach: targeted marketing to highlight the unique selling proposition of their design and reached a large segment of customers they were missing with their initial approach

Ready for true results?

Contact: truetoitmedia@gmail.com