Connley Fishing
Connley Fishing is a custom fishing rod maker out of West Palm Beach, FL, started in 1989 and has focused primarily on the higher-end of the fishing industry. We met in 2018 and have helped them see up to a 12X ROI on their paid Social Media Advertising. One of the big focuses that helped Connley Fishing reach their goals is content creation. The Connley Fishing team wanted to show their amazing fishing products - Rods, Reels, Lures, Apparel - to all of their potential customers. Facebook and Instagram have been big driving benefactors of our successful campaigns. Utilizing the content effectively is the difference between a "cool Instagram feed" and a true successful digital marketing strategy.
Content Creation
One of the biggest part to Connley Fishing's success through social media has been the commitment to content creation. The Connley Fishing team understands that in order for people to fully grasp the beauty and intricate details of their custom products, they need to be shown off. Through several series of videos, we have been able to show each product series in action; resulting in 8.23X Return on the investment of ad spend.
